• Create a campaign that signals to shoppers that they can purchase their beauty and personal care products at Publix not just their weekly groceries.

  • We need to remind shoppers of the convenience, value and large selection of their favorite Unilever products at Publix throughout their shopper journey.

Unilever Hair Scale at Publix

My final Key Visual that I submitted.

Here are a few iterations of the above Key Visual that I ended up not going with but loved the creative process of and the result.